APPROPRIATE TELEVISION FOR CHILDREN: HORROR

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Released:	October 2007
Advertiser:	NATIONAL AUDIOVISUAL COUNCIL OF ROMANIA
Brand name:	APPROPRIATE TELEVISION FOR CHILDREN
Agency:	SORIN PSATTA
Country:	Romania
Category:	Public health & safety
Tags:	Bucharest

Credits:

Advertising Agency: SORIN PSATTA, ROMANIA, Bucharest
Agency Producer: Cristian Stanciu
Director: Cristian Stanciu
Sound Engineer: Cristian Stanciu


Script in English
Child: First she tied him up, then she took two pins and stuck them in his eye and stomach. Wow, did he scream with the pain, and beg for his life. But she just laughed. And you should have seen how she started cutting off his leg, just like Grandpa does when he cuts logs with a saw. There was blood everywhere, and he just kept screaming and screaming. Then his leg fell on the floor, but when she cut off his other leg, and he stopped moving, I got bored and changed channels.

ANN: You have listened to 100 words. One picture is worth a thousand.
Don’t abandon your child in front of the TV.
A campaign by the National Audiovisual Council of Romania, financed by the European Union.
Script in Orginal Language
Child: Dupa ce l-a legat bine, a luat doua ace le-a infipt in ochi si in burta. Mama, si el tipa de durere si o ruga sa nu il omoare, da’ ea radea. Sa vezi cum ii taia piciorul, cum taia bunica-miu lemnele cu fierastraul. Ii sarea sangele peste tot in camera si el tipa si tipa... si pan’la urma piciorul a cazut pe podea. Dupa aia i l-a taiat si pe al doilea da’ el nu se mai misca si nici nu mai tipa, asa ca m-am plictisit, am luat telecomanda si am schimbat.

ANN: Ai ascultat 100 de cuvinte. O singura imagine face cat o mie.
Nu-ti abandona copilul in fata televizorului.
O campanie a Consiliului National al Audiovizualului finantata de Uniunea Europeana.
Brief Explanation
Romanians are fed up with recommendations from authorities and usually ignore them, if not strictly disobeying. Therefore the whole campaign approach was to present the shocking effects of inappropriate TV watching by kids and letting parents choose what's best for their children.
The CNA campaign (including also TV spots) provoked a huge national debate related to the effects of TV watching in kids; it was also one of the few times when Romanian citizens greatly supported an institution’s point of view.