APRONAX PAIN RELIEF: CHIQUI GOMEZ

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Released:	June 2007
Advertiser:	BAYER VENEZUELA LABORATORY
Brand name:	APRONAX PAIN RELIEF
Agency:	BBDO VENEZUELA
Country:	Venezuela
Category:	Pharmacy
Tags:	Caracas

Credits:

Advertising Agency: BBDO VENEZUELA, VENEZUELA, Caracas
Executive Creative Director: Miguel Corrales
Creative Director: Juancho Delgado
Scriptwriter: Juan Daniel Gonzalez
Agency Producer: Sandra Spinetti
Account Supervisor: Giussy Mattioli
Advertiser's Supervisor: Gerardo Acevedo/Nestor Rivero


Script in English
MVO: And here comes again the great Chiqui Gomez is speeding with the ball. He's getting closer to the area, no-one can stop him, no-one can stop...Chiqui gets kicked in the knee; Chiqui Gomez is back on his feet but not for long. He gets his toes stepped on and gets an elbow in the ribs...Oh, unbelieveble, he keeps going, shoots, but the defense hits the ball back and it hits Chiqui Gomez in the nose. Oh Chiqui.. Chiqui...What a beating, Chiqui...

ANN: Seeing more action than the ball? Then you need Apronax, the 12 hour pain reliever that’ll get you in the game again.
Script in Orginal Language
MVO: El Chiqui Gómez recibe y avanza cortito con el balón, que dominio del chiqui, se acerca al área contraria y le patean la rodilla señores, le encajan los tacos en la canilla y le pisan el dedo gordo el pie. El Chiqui Gómez sigue, sigue, ahi viene el chuiqui, ahi viene el chuiqui, que dominio del chiqui ya tiene posición para anotar y le clavan un codazo en las costillas, chuta, la defensa rechaza y El Chiqui Gómez recibe en la naríz el balóooooonazo, pobre...Chiqui...que dolor Chiqui...

ANN: Si en cada juego terminas más golpea´o que la pelota; alivia el dolor hasta por 12 horas y mantente en juego con Apronax.
Brief Explanation
Apronax is a pain reliever and they needed a soccer-related ad for the American Cup.