ARIEL WASHING DETERGENT: KETCHUP

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Released:	January 2008
Advertiser:	Procter&Gamble
Brand name:	ARIEL WASHING DETERGENT
Agency:	Leche2
Country:	Chile
Category:	Household
Tags:	Santiago

Credits:

Advertising Agency: LECHE2, CHILE, Santiago
Executive Creative Director: Sebastián Arteaga/Sebastián Zegers/Cristóbal Zegers
Creative Director: Cristóbal Arteaga
Scriptwriter: Tomás Cisternas/Patricio Reyes/Cristóbal Arteaga
Agency Producer: Marcela Rodríguez
Account Supervisor: Alejandra Yurjevic/Lisbet González
Director: Alejandro Lyon
Sound Engineer: Juan José Baeza


Script in English
MVO: Ketchup

ANN: Stains come out quickly with Ariel.
Script in Orginal Language
MVO: Ketchup

ANN: Con Ariel las machas se van rápido.
Brief Explanation
What for: To communicate that Ariel 5 stars is the most powerful solution in the market to clean away stains in record time.

Target: Men and women, householders between 21 and 45 years old, looking for an effective washing detergent that takes stains out fast.