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Advertising Agency: LECHE2, CHILE, SantiagoExecutive Creative Director: Sebastián Arteaga/Sebastián Zegers/Cristóbal ZegersCreative Director: Cristóbal ArteagaScriptwriter: Tomás Cisternas/Patricio Reyes/Cristóbal ArteagaAgency Producer: Marcela RodríguezAccount Supervisor: Alejandra Yurjevic/Lisbet GonzálezDirector: Alejandro LyonSound Engineer: Juan José Baeza
Script in EnglishMVO: OiiiiiiiillllllllANN: Stains come out quickly with Ariel.Script in Orginal LanguageMVO: AaaaaaceeeeeiteeeeANN: Con Ariel las machas se van rápido.Brief ExplanationWhat for: To communicate that Ariel 5 stars is the most powerful solution in the market to clean away stains in record time.Target: Men and women, householders between 21 and 45 years old, looking for an effective washing detergent that takes stains out fast.
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