Ariel Washing Detergent: "OIL" Radio ad by Leche2

Advertising Agency: LECHE2, CHILE, Santiago
Executive Creative Director: Sebastián Arteaga/Sebastián Zegers/Cristóbal Zegers
Creative Director: Cristóbal Arteaga
Scriptwriter: Tomás Cisternas/Patricio Reyes/Cristóbal Arteaga
Agency Producer: Marcela Rodríguez
Account Supervisor: Alejandra Yurjevic/Lisbet González
Director: Alejandro Lyon
Sound Engineer: Juan José Baeza


Script in English
MVO: Oiiiiiiiillllllll

ANN: Stains come out quickly with Ariel.

Script in Orginal Language
MVO: Aaaaaaceeeeeiteeee

ANN: Con Ariel las machas se van rápido.

Brief Explanation
What for: To communicate that Ariel 5 stars is the most powerful solution in the market to clean away stains in record time.

Target: Men and women, householders between 21 and 45 years old, looking for an effective washing detergent that takes stains out fast.