| Examples: AUDI UK, AUDI A4, BBH, United Kingdom |
Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / Radio
AUDI A4: CLOSER
Please subscribe to play this content
Original version
| Download original version (size: 473.6 KB; duration: 00:30) | |
| Released: | March 2008 |
| Advertiser: | AUDI UK  |
| Brand name: | AUDI A4 |
| Agency: | BBH |
| Country: | United Kingdom |
| Category: |
Cars & automotive services
|
| Tags: |
London
|
Credits:
Advertising Agency: BBH, UNITED KINGDOM, London
Creative Director: Nick Kidney/Kevin Stark
Scriptwriter: Hamish Pinnell/Dale Winton
Agency Producer: Alex Burrett
Account Supervisor: Simon Coles
Advertiser's Supervisor: Chris Hawken/James Millett
Sound Engineer: Will Cohen
Script in English
MVO: Imagine you’re driving down the motorway. Some distance ahead, is another car travelling at roughly the same speed.
What happens if it suddenly slows down and you don’t notice?
Very quickly, you could be too close. That’s why the new Audi A4 is available with adaptive cruise control.
It automatically controls your speed...So you shouldn’t get too close.
Just the perfect distance away.
The new Audi A4. Sees things before you do.
SFX: Car horn
MVO: Audi. Vorsprung durch Technik.
Brief Explanation
The voiceover in this spot appears to be getting closer to and further away from the speakers, illustrating the importance of the technology it is advertising.