Advertising Agency: BBH, UNITED KINGDOM, London Creative Director: Nick Kidney/Kevin Stark Scriptwriter: Hamish Pinnell/Dale Winton Agency Producer: Alex Burrett Account Supervisor: Simon Coles Advertiser's Supervisor: Chris Hawken/James Millett Sound Engineer: Will Cohen
Script in English MVO: When you’ve been travelling long distances and you’re tired, it’s easy to lose concentration on the road. This can lead to you accidentally drifting out of your lane.
The new Audi A4 is available with Audi Lane Assist. With the help of an innovative image recognition camera, it is able to detect when this is happening...alerting the driver to keep the car in the correct lane.
The new Audi A4. Sees things before you do.
SFX: Car horn
MVO: Audi. Vorsprung durch Technik.
Brief Explanation In this spot, the speech travels from one speaker to the other to illustrate the importance of the technology it is advertising.
The Radio ad titled LANES was done by BBH London advertising agency for product: Audi A4 (brand: Audi) in United Kingdom. It was released in the Mar 2008.