AUDI TT: TT IS CALLING

	Download original version (size: 1.2 MB; duration: 00:30) Download English version (size: 964.7 KB; duration: 00:30)
Released:	February 2008
Advertiser:	VOLKSWAGEN GROUP ITALIA
Brand name:	AUDI TT
Agency:	ECCETERA PRODUZIONI AUDIO
Country:	Italy
Category:	Cars & automotive services
Tags:	Milan

Credits:

Advertising Agency: DDB, ITALY, Milan
Executive Creative Director: Vicky Gitto
Creative Director: Vicky Gitto
Scriptwriter: Vicky Gitto
Agency Producer: Giuseppe Brandolini/Francesca Regali
Account Supervisor: Federico Merla


Script in English
SFX: Phone dialling.
SFX: (Like a phone ringing) TT...TT...TT...TT...TT...

ANN: Audi TT is calling you. Now with standard advanced plus package.
Take your time, but answer before it’s too late.

SFX: (Like a disconnected tone) TT..TT...TT...TT..TT...TT...
ANN: Audi TT with Advanced Plus. Find out about it at the Audi dealers.

Script in Orginal Language
SFX: Phone dialling.
SFX: (Like a phone ringing) TT...TT...TT..TT...TT...

ANN: Audi TT vi sta chiamando. Da oggi con pacchetto advanced plus di serie. Prendetevela comoda, ma rispondete prima che sia troppo tardi.

SFX: (Like a disconnected tone) TT...TT...TT...TT...TT...TT
ANN: Audi TT con Advanced Plus. Scopritela nelle concessionarie Audi.

Brief Explanation
The goal was to communicate that Audi was launching the new TT with an exceptional standard Advanced Plus package, a unique chance to have a premium package that made the TT an elegant sports and comfortable car.

The goal was achieved by playing with the sound of a phone ringing that ideally resembles the name of the model – because it was the Audi TT that was calling listeners, attracting them to the car itself. Moreover, the idea of the chance one can’t miss was underlined by line dropping at the end of the spot because the phone wasn’t picked up in time.