Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / Radio
AUTOMOBILE REPAIR SHOP: ASSHOLE
Please subscribe to play this content
Original version
| Download original version (size: 830.4 KB; duration: 00:26) | |
| Released: | March 2007 |
| Advertiser: | MIDAS  |
| Brand name: | AUTOMOBILE REPAIR SHOP |
| Agency: | Shackleton |
| Country: | Spain |
| Category: |
Cars & automotive services
|
| Tags: |
Madrid
|
Credits:
Advertising Agency: SHACKLETON, SPAIN, Madrid
Creative Director: Juan Nonzioli
Scriptwriter: Nacho Guilló/Victor Aguilar
Agency Producer: Manuela Zamora (Production Manager)
Account Supervisor: Zaida Vázquez (Account Executive)
Advertiser's Supervisor: Inmaculada Seco (Marketing Director)
Script in English
SFX:The sounds of a car's engine begin to form a word (‘mamon’) that is an insult to its owner.
ANN:If you forget to change your engine´s oil, no problem. It will remind you. Midas. Quick and professional car repair.
Script in Orginal Language
SFX:Los típicos sonidos del motor de un coche van conformando una palabra que es un insulto hacia su dueño.
ANN:Si olvidas cambiar el aceite a tu motor, no importa. Él te lo recordará. Midas. Reparación rápida y profesional del automóvil.
Brief Explanation
Spanish for ´asshole´ is “Mamón”. And what the radio spot does is use the sound of the word “ma-món-ma-món-ma-món” and associates it with the sound of the car’s engine. Mamón is a word used to insult someone that irritates you.