| Examples: AXE, AXE DEODORANT, BARTLE BOGLE HEGARTY, USA |
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| Released: | April 2004 |
| Advertiser: | AXE |
| Brand name: | AXE DEODORANT |
| Agency: | BARTLE BOGLE HEGARTY |
| Country: | USA |
| Category: |
Cosmetics & beauty products |
| Tags: |
New York |
Advertising Agency: BARTLE BOGLE HEGARTY, USA, New York
Creative Director: William Gelner
Scriptwriter: Brian Friedrich
Agency Producer: Melissa Bemis
Script in English
Teen girl: The night Jenny disappeared, I was supposed to be with her. But I made up some lame excuse about needing to study. I could have saved her. I’ll never get to talk to her about boys again or have a slumber party or go to spring break together or anything. I’ll never forgive myself for letting that guy steal my best friend away from me.
ANNCR: (very upbeat) That's the Axe Effect. Axe Deodorant Body Spray. Please… use responsibly.