AXE DEODORANT: HINDU SWAMI

	Download original version (size: 2.3 MB; duration: 01:00)
Released:	January 2007
Advertiser:	UNILEVER
Brand name:	AXE DEODORANT
Agency:	Lowe MENA
Country:	UNITED ARAB EMIRATES
Category:	Cosmetics & beauty products
Tags:	Dubai

Credits:

Advertising Agency: LOWE MENA, UNITED ARAB EMIRATES, Dubai
Creative Director: Sanjay Mathur
Scriptwriter: Sanjay Mathur/Santosh Patil
Agency Producer: Mehul Atha
Account Supervisor: Rupen Desai


Script in English
SFX:Soft meditation music.

MVO1:Young male disciples gathered here. To be recognized as moral and responsible citizens, follow the path that I show you. Spray Axe liberally on your body. Then proceed to a party. Graciously accept the liquid intoxicants that the women present there offer you. And then later accept their invitations to take you to their home. You will have found salvation from the sin of drinking and driving. And have found happiness, contentment and an uplifting experience thanks to Axe. So join me in saying:Hail to the gloriousness of Axe.

CROWD:Hail!

ANN:Axe Deodorant. Creating Model citizens.
Script in Orginal Language
MVO1:Naujawan Bhakt jano, Agar aap ek sajjan aur jimmedar nagrik ke roop mein pehchane jana chahte hain, toh iska marg main aapko dikhlata hoon. Apne aap par ji bhar kar AXE ka chheedkaw karey aur uske baad prasannata se koi bhi party ke liye prasthaan kareyen. Wahan par upasthit mahilayen aap ko madirapan ka agreha karengi, usey sweekar kareyn. Aur phir unke apne ghar par padharne ka aamantran bhi dengi, woh bhi awashya sweekar kareyn. Aur is tarah se aap madirapan kar drutgati marg par wahan chalane ke ghor paap se mukti paa sakte hain. Aur AXE se hi aapko mil sakta hain sukh, anand aur unnati ka marg. Toh kaho AXE
ke mahima ki....”
Brief Explanation
In India, Hindu Gurus (called Swamis) are sprouting on Media channels offering spiritual guidance and inspiration for leading better lives. This spot is styled similar to their discourses. The environment is typical of a Hindu religious discourse.