Advertising Agency: BARTLE BOGLE HEGARTY, USA, New York Creative Director: William Gelner Scriptwriter: Brian Friedrich Agency Producer: Melissa Bemis
Script in English Girl: I’ll never forget the day I lost my mate. I remember she was so excited because we had just decided to spend the rest of our lives together. I remember how beautiful she looked that day with her long blonde hair. I wake up every morning and my first thought is she’s gone. My Sharon is gone… and she’ll never be back. He took her from me.
ANNCR: (very upbeat) That's the Axe Effect. Axe Deodorant Body Spray. Please... use responsibly.
The Radio ad titled PARTNER was done by Bartle Bogle Hegarty advertising agency for product: Axe Deodorant (brand: Axe) in United States. It was released in the Apr 2004.