Axe Deodorant: "PARTNER" Radio ad by Bartle Bogle Hegarty

Advertising Agency: BARTLE BOGLE HEGARTY, USA, New York
Creative Director: William Gelner
Scriptwriter: Brian Friedrich
Agency Producer: Melissa Bemis


Script in English
Girl: I’ll never forget the day I lost my mate. I remember she was so excited because we had just decided to spend the rest of our lives together. I remember how beautiful she looked that day with her long blonde hair. I wake up every morning and my first thought is she’s gone. My Sharon is gone… and she’ll never be back. He took her from me.

ANNCR: (very upbeat) That's the Axe Effect. Axe Deodorant Body Spray. Please... use responsibly.