AXE DRY PULSE ANTIPERSPIRANT: YOGA

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Released:	November 2007
Advertiser:	UNILEVER MEXICO
Brand name:	AXE DRY PULSE ANTIPERSPIRANT
Agency:	LOWE
Country:	Mexico
Category:	Cosmetics & beauty products

Credits:

Advertising Agency: LOWE, MEXICO
Executive Creative Director: Juan Carlos Lugo/Chuky
Creative Director: Walter Nava
Scriptwriter: Juan Carlos Lugo/Walter Nava
Agency Producer: Adrian Guillermo
Account Supervisor: Jaime Escondrillas
Advertiser's Supervisor: Paula Tapia-Arleenn davo


Script in English
SFX: Beep
ANN: The beauties in this commercial performed completely naked.
SFX: Beep

SFX: Breathing

FVO: OK very good, let’s do now our next posture: Doggy style. That's it, perfect!
Breath in, tighten up. Perineum really tightened.
And breath out, relax, breath in, tighten up, breath out, relax.
Perfect, now let's breath!

ANN: Let your pulse rise, not your sweat.
New Axe Dry Pulse. Antiperspirant.
Script in Orginal Language
SFX: Beep
ANN: Las bellezas de este comercial actuaron completamente desnudas.
SFX: Beep

SFX: Respiraciones

FVO: Muy bien, vamos a nuestra siguiente postura: Chivito, mirando al precipicio. ¡Eso, perfecto!
Inhalo, aprieto. Perineo bien apretado.
Y exhalo, relajo, inhalo aprieto, exhalo, relajo.
¡Perfecto, ahora vamos a respirar!

ANN: Que aumenten tus pulsaciones no tu sudor.
Nuevo Axe Seco Pulse. Antitranspirante.
Brief Explanation
Let people get to know the new Axe Dry Pulse antiperspirant.