AYLESBURY ICE CREAM: "SON" Radio ad by Net#work BBDO Cape Town

Advertising Agency: NET#WORK BBDO CAPE TOWN, SOUTH AFRICA
Executive Creative Director: Ivan Johnson
Scriptwriter: Mike Pearson/Ryan Barkhuizen
Agency Producer: Sarah Southey/Caral Bokombe
Account Supervisor: Anine Kruger/Jacqui Howard-Tripp
Advertiser's Supervisor: Cathy Eve
Producer: Sarah Southey/Caral Bokombe
Sound Engineer: Gareth Wharton
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: So, your kid comes howling to you with a scraped knee from falling out of a tree, you ask yourself what he wants...
Aylesbury Royalty real dairy ice cream...
SFX: Brass fanfare
MVO: ...or hard-boiled sweets?
SFX: Unhappy brass tone
MVO: You go with the boiled sweets.
The little lad is mortified and decides that it was all the fault of the tree he nose-dived out of. He becomes a reverse tree hugger, a real life tie-die wearing topiary terrorist.
Eventually he takes his vendetta on mano-a-mano and moves to a small farm in the Amazon and now spends his days vandalising vegetation with his vast arsenal of machetes, band-saws, plasma beam cutters and his teeth...
And all because you didn’t choose...
SFX: Brass fanfare
MVO: Aylesbury Royalty.
When you’ve got real comforting to do, choose Aylesbury, the grand old ice cream.
SFX: Rewinding
MVO: So, your kid comes howling to you with a scraped knee from falling out of a tree, you ask yourself what he wants...
Aylesbury Royalty real dairy ice cream...
SFX: Brass fanfare
MVO: ...or hard-boiled sweets?
SFX: Unhappy brass tone
MVO: You go with the Royalty.
SFX: Brass fanfare
MVO: This little fella is so excited that he heads straight back out and plays and runs and jumps like an ADD ring-tailed lemur which leads to him being fit as a fiddle, becoming a world-leading athlete, a very international superstar.
He loves you to bits and gives you a life of luxury with his honestly accumulated and rather tremendous wealth...
And all because you chose...
SFX: Brass fanfare
MVO: Aylesbury Royalty.
When you’ve got real comforting to do, choose Aylesbury, the grand old ice cream.