Banking: "HUMP" Radio ad by DDB Los Angeles

Advertising Agency: DDB LOS ANGELES, USA, Venice
Creative Director: Mark Monteiro
Scriptwriter: Barry Fiske
Agency Producer: Connie Myck


Script in English
Sarah: Josh?

Josh: Yeah, it’s me.

Sarah: Why are you standing behind that bump?

Josh: Well, technically, it’s a hump. And I’m trying to climb it.

Sarah: Can’t you just walk around...

Josh: Apparently, that’s against the rules. You have to get OVER the hump.

Sarah: Oh. Over the hump.

Josh: Yeah, it’s a metaphor for getting organized for tax season.

Sarah: Uh, huh. That’s a big metaphor.

Josh: I know, I’m the one who has to get over it.

Music: Up.

FVO: Wells Fargo knows how difficult it is to keep your finances organized. That's why we introduced My Spending Report. It organizes spending from your Wells Fargo check card, credit card, checking account and online Bill Pay service — all in one place. Plus, it automatically sorts your card and Bill Pay spending into familiar categories, so organizing your finances is easy.

Music: Out.

Sarah: Well, happy climbing. You want a rope or something?

Josh: Nah.

Sarah: Water?

Josh: Nope.

Sarah: Energy bar?

Josh: OK.

Music: Up.

FVO: Call, click or stop by Wells Fargo for help.

SFX: Stagecoach (Chah!)

FVO: Wells Fargo. The Next Stage. Wells Fargo Bank, N.A. Member FDIC.