BANKING: PIGGY

	Download original version (size: 1.0 MB; duration: 01:03)
Released:	January 2006
Advertiser:	CITIBANK
Brand name:	BANKING
Agency:	FALLON
Country:	USA
Category:	Banking
Tags:	Minneapolis

Credits:

Advertising Agency: FALLON, USA, Minneapolis
Agency Producer: Jennifer David


Script in English
ANN: Citibank Presents The Greatest Moments in Banking History. The year, 1706—The Piggy
Bank

MVO1: Hurry, hide the money! The royal tax collectors are coming!

FVO: But we’re pig farmers, we haven’t got any place to hide it!

MVO1: Come here, pork chop.

SFX: Pig squeal

ANN: The year, 1898—Bank Giveaways.

MVO2: I’ve invented something to give customers for opening an account. It’s a toasting device that turns bread into toast by toasting it.

MVO3: Great, what do you call it?

MVO2: Um, good question. I’ll have to get back to you.

ANN: The year, 1934—Butterscotch Lollipops.

MVO4: Gosh, these lollies are good. But what if customers don’t like fruity?

MVO5: What about a lollipop that combines the wonderful qualities of both butter and scotch?

MVO4: Good gravy, that’s genius!

MVO5: Hey, what about a gravy flavour?

MVO4: Stop while you’re ahead.

ANN: And now, 2005. Citibank introduces another Great Moment in Banking History. ThankYou
from Citi. Now you get rewarded for things you do anyway, like using your debit card, banking online, or having a savings account. Points which can be combined with ThankYou Points for using your Citi credit card.

MVO6: It’s gonna be bigger than the pinstripe!

ANN: For more information, call 1-888-511-CITI. Citibank. Live richly.

OFF: Citibank, N.A., Citibank, F.S.B., Citibank West, FSB. Member FDIC.