BASKETBALL SHOES: MY KICKS

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Released:	February 2007
Advertiser:	NIKE RETAIL BRAND MARKETING
Brand name:	BASKETBALL SHOES
Agency:	COLE & WEBER UNITED
Country:	USA
Category:	Clothing, Footwear, Accessories
Tags:	Seattle

Credits:

Advertising Agency: COLE & WEBER UNITED, USA, Seattle
Executive Creative Director: Todd Grant
Scriptwriter: Kevin Thomson
Agency Producer: Mindy Johnson
Account Supervisor: Rob Leslie
Advertiser's Supervisor: Shannon Caponetto
Sound Engineer: Scott Weiss


Script in English
SFX:squeak of shoes, basketballs bouncing

MVO1:Dude, what are you doing with those weak kicks? You know we gotta take state this
year.

MVO2:Whatever man.

MVO1:Whatever? Hey, let me get a little volume on that, man ...

SFX:music

MVO3:Uh-oh, somebody's in trouble

MVO2:Yo, my kicks give me a thunderous dunk. Your kicks keep quiet like a monk, shhhh.

SFX:Oohh!

MVO1:My kicks, for you they’re bad luck. Your kicks do more than blow, they all suck.

SFX:Wooh!

MVO2: My kicks make it an easy triple-double. Your kicks are harmless like a kid in a bubble.

SFX:oooh!

MVO1:My kicks cut through picks like butter. Your kicks don’t move they just p-p-p-p sputter.

SFX:wooo!

MVO2:My kicks would never let me air ball. Your kicks look like your foot threw-up a hairball.

SFX:ooohh!

MVO1:My kicks strike quick like a viper. Your kicks belong in a baby’s diaper.

SFX:ooohh!

MVO2:My kicks are gonna’ take us to state. Your kicks can only playa’ hate.

SFX:oohh!

MVO1:Your kicks are sick like palsy. My kicks, they hang ‘cause they ballsy.

SFX:Okay, okay!

MVO2:Yo, my kicks will knock you out with a punch. Your kicks get beat up for their lunch.

SFX:wooo!
MVO1:My kicks are an imposing force. Your kicks, they cause buyer’s remorse.

SFX:ooohhh!

ANN:Nike Basketball. Elevate your game.