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Examples: MARCIA COSMETICOS, BEAUTY PRODUCTS, AGENCIA3, Brazil

Ads Archive / Radio

BEAUTY PRODUCTS: INTERVIEW

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Original version


English version


Download original version (size: 2.4 MB; duration: 01:02) Download English version (size: 2.4 MB; duration: 01:03)
Released: March 2008
Advertiser: MARCIA COSMETICOS MARCIA COSMETICOS
Brand name: BEAUTY PRODUCTS BEAUTY PRODUCTS
Agency: AGENCIA3 AGENCIA3
Country: Brazil Brazil
Category: Cosmetics & beauty products Cosmetics & beauty products
Tags: Rio de Janeiro Rio de Janeiro

Credits:

Advertising Agency: AGENCIA3, BRAZIL
Creative Director: Álvaro Rodrigues
Scriptwriter: Bernardo Cople/Eduardo Salles
Agency Producer: Bárbara Borges
Account Supervisor: Cândida Quadrelli
Advertiser's Supervisor: José Geraldo Ferreira Jr.


Script in English

SFX: Music

MVO: Good morning, listeners. Today the theme of our show is: 'Working women'. We have two guests in our studio to discuss this topic, Mrs. Smith and Mrs. Johnson. Let’s ask...hmm, let’s see...Mrs. Johnson.

FVO1: Good morning, everyone. It’s a pleasure to be here.

MVO: Don't mention it. Well, the first question is for...Mrs. Johnson. In your opinion, is it worth it being a working woman?

FVO1: Well, I think so. Work gives us a sense of value, you know.

MVO: You bet! It really does...lots of value...But going back to our questions. What’s the most difficult thing about being a working woman?

FVO2: I guess it would be...

MVO: Excuse me, Mrs. Smith. I asked Mrs. Johnson.

FVO1: Well...I think it’s the kids. I leave for work feeling so guilty.

MVO: Aw! You feel guilty, do you? You poor thing...
Well, guys, this is all the time we have for today. Mrs. Smith, you will be back next week, OK? We’d like to remind you that this show is brought to you by Marcia Cosmetics.
Marcia Cosmetics. We feel sorry for the women who don’t use it. See ya next time.

SFX: Music

Script in Orginal Language

SFX: Musica

MVO: Bom dia amiga ouvinte, você que está ligado na nossa rádio o tema do programa de hoje é: 'Mulheres que trabalham fora'. E para falar sobre o assunto temos duas convidadas aqui no estúdio, a Dona Kátia e a Dona Joana. Vamos ouvir primeiro, hum...deixa eu ver...Dona Joana.

FVO1: Olá, bom dia a todos. É um prazer estar aqui.

MVO: Imagina, o prazer é nosso. Bom, a primeira pergunta vai para...Dona Joana. Na sua opinião, trabalhar fora vale a pena?

FVO1: Ah, eu acho que vale sim. O trabalho valoriza a gente, né?

MVO: Ô! E como valoriza...Mas voltando às perguntas: Qual é a maior dificuldade da mulher que trabalha?

FVO2: Olha eu acho que...

MVO: Desculpe, dona Kátia. Eu perguntei pra dona Joana.

FVO1: É...eu acho que são os filhos, né? A gente sai pra trabalhar com o coração apertado.

MVO: Hum, aperta o coraçãozinho, né? Tadinha...Rãn, rãn. Bom, gente, infelizmente o nosso tempo acabou. Dona Kátia, semana que vem a senhora volta, tá? Lembramos que esse programa tem o patrocínio de Márcia Cosméticos.
Márcia Cosméticos. Coitada da mulher que não usa. Até a próxima.

SFX: Musica


Brief Explanation

This radio spot simulates an interview show. We hear the presenter and two female guests talking. During the interview, the presenter can’t hide his preference for one of the women. We discover why when we hear the slogan of the sponsor: ‘Marcia Cosmetics. We feel sorry for the women who don’t use it.’