BEER: ACCEPTANCE SPEECH

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Released:	January 2006
Advertiser:	HEINEKEN
Brand name:	BEER
Agency:	PUBLICIS NEW YORK
Country:	USA
Category:	Alcoholic drinks

Credits:

Advertising Agency: PUBLICIS NEW YORK, USA, New York
Creative Director: Ken Ratcliffe
Scriptwriter: Jeff Yonteff
Agency Producer: Christopher Zei


Script in English
SFX: a bar

MVO1: Hey Adam, here’s your Heineken.

MVO2: Thank you….thanks…wow… First, I gotta thank my mom and dad. Without them, I wouldn’t be here today holding this Heineken. Especially my dad, who inspired my passion for imported beer.

FVO: We love you Adam!!

MVO2: I love you too!

RANDOM GUY: We love you Adam!

MVO2: Hold on....

SFX: takes out crumpled piece of paper

MVO2: Brian, Brett, Larry and of course, Tracey for believing in me. They’re telling me I gotta wrap this up. Most importantly, I gotta thank the man upstairs… I’m talking about Dave in apartment 8H. Thank you so much for waiting for the cable guy so I could go out tonight and be here accepting this Heineken. You humble me.

Brief Explanation
This spot was for Heineken's sponsorship of the Grammy Awards, the most prestigious music
awards show in America.