BEER: SUPER COLD

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Released:	November 2006
Advertiser:	Tooheys
Brand name:	BEER
Agency:	SAATCHI & SAATCHI
Country:	AUSTRALIA
Category:	Alcoholic drinks
Tags:	Sydney

Credits:

Advertising Agency: SAATCHI & SAATCHI, AUSTRALIA, Sydney
Executive Creative Director: David Nobay
Scriptwriter: Tim Brown/Pete Buckley
Agency Producer: Kate Whitfiled
Account Supervisor: Sasha Orr/Sarah Quinn
Advertiser's Supervisor: Josh Gaudry/Ben Slocombe
Sound Engineer: Elliot Wheeler/Simon Kane


Script in English
GROUP:Whinge whine bang-on gripe grumble Whine bitch nit-pick complain Moan whinge rubbish sook find-fault Whinge whine knock nag complain Moan whinge bang-on and bang-on. Slag gripe yammer sulk moan. Bitch knock snivel gripe nit-pick Whine whinge flog-a-dead-horse. Slag whinge snivel cry 'Mummy.' Whinge whine moan slag complain…

MVO:Introducing Tooheys New Supercold

SFX:Beer being poured

MVO:Served so cold- it's a pom's worst nightmare.

Brief Explanation
Tooheys New Supercold radio played on the long-standing love/hate relationship between Aussies and English(or 'Poms')in Australia. Emotions were particularly heightened during the time that these ads were on air as it was in the middle of the Ashes cricket tour, England versus Australia. To accentuate the English nickname of being "whingeing Poms" we took the traditional English piece of music "Land of Hope & Glory" and re-wrote the words as one long whinge, which were then sung by a Pommy-sounding choir.