BEERKA SAVOURY SNACK: "BOUNCER" Radio ad by Leo Burnett

Advertising Agency: LEO BURNETT, AUSTRALIA, Melbourne
Creative Director: Jason Williams
Scriptwriter: Brendan Greaney
Agency Producer: Mel Herbert
Account Supervisor: Estrella Finney

Script in English
ANN: And now...Great Beer Inventions.
SFX: Choral music
ANN: The bouncer. Invented for beer drinkers to know when it’s time to go home. After 18 pints, there’s no room for subtleties. No gentle tap on the shoulder or quiet word in the ear for you, Mr I’m-staying-here-till-Tuesday. Because nothing’s more persuasive than being sat on by a former rugby front rower while his mate gently clubs you into unconsciousness.
SFX: Punches
ANN: Brought to you by Beerka, the beer snack.
SFX: Crunch
ANN: Another Great Beer Invention!
Brief Explanation
Beerka is a brand new crunchy bread chip, the first snack specifically created to have with beer. The challenge was to convince Australian beer drinking males, a typically cynical audience, to try something new.
The idea was to point out that everything from the beer drinker's world is actually a 'Great Beer Invention.' Things like urinals, (invented so beer drinkers could continue their conversations while having a beer), park benches (invented so beer drinkers could have a lie-down on the way home from the pub) and golf (invented so beer drinkers didn't have to stop drinking to play sport). Now finally someone had invented a snack to have with beer...Beerka, another Great Beer Invention.