BICYCLE SHOP: BUSH

	Download original version (size: 1.3 MB; duration: 00:41)
Released:	March 2007
Advertiser:	Sport Factory Outlet
Brand name:	BICYCLE SHOP
Agency:	RUF LANZ
Country:	Switzerland
Category:	Fast food outlets & restaurants
Tags:	Zürich

Credits:

Advertising Agency: RUF LANZ, SWITZERLAND, Zurich
Executive Creative Director: Markus Ruf/Danielle Lanz
Creative Director: Markus Ruf
Scriptwriter: Markus Ruf/George W. Bush
Agency Producer: Markus Ruf
Account Supervisor: Markus Ruf
Advertiser's Supervisor: Peter Wider
Director: Renzo Selmi/Christoph Grunder


Script in English
MVO1: What would you say tribal sovereignty means in the 21st century, and how do we resolve conflicts between tribes and the federal and state governments?

MVO2: Tribal sovereignty means that...aah - it's sovereign. I mean, you're a...you’re a...you've been given sovereignty, and you're viewed as a sovereign...entity.
And therefore the relationship between the federal government and... tribes is one between...sovereign entities.

ANN: George W. Bush has fallen off the bicycle more than once.
Protect your head with a bicycle helmet.
Brief Explanation
In spring 2007, George W. Bush fell off his mountain bike, and not for the first time. He wasn’t wearing a bicycle helmet (as reported by numerous media sources). At the same time, his speeches do not convey a sense of intelligence. Could there be a connection between the two?

Sport Factory Outlet appear relevant and up-to-date with this radio commercial, and showed in a humorous way that it’s worthwhile to protect the head with a bicycle helmet.