BIG MAC JUNIOR HAMBURGER: CAR DEALER

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Released:	October 2007
Advertiser:	McDONALD'S FINLAND
Brand name:	BIG MAC JUNIOR HAMBURGER
Agency:	DDB HELSINKI
Country:	Finland
Category:	Fast food outlets & restaurants

Credits:

Advertising Agency: DDB HELSINKI, FINLAND, Helsinki
Creative Director: Antti Kaarto/Lasse Paasto/Vesa Tujunen
Scriptwriter: Lasse Paasto/Vesa Tujunen
Agency Producer: Pia Eiro
Account Supervisor: Miika Helenius
Advertiser's Supervisor: Minna Keränen/Olli Tiainen/Tomi Wirtanen
Director: Kari Haapala
Sound Engineer: Kari Haapala


Script in English
SFX: Phone dialling and ringing

MVO1: Car dealer
MVO2: Yes, hi, I need a leasing car. Got any for two Euros?
MVO1: Sure, the lease time starts now...
MVO2: Now?
MVO1: And, it's over...now!
MVO2: But...

ANN: But for two Euros you can get a Big Mac Junior Hamburger from McDonald's.

SFX: McDonald's mnemonic

Script in Orginal Language
SFX: Puhelin soi

MVO1: Autokauppa
MVO2: Pitäisi saada leasing-auto, saako kahdella eurolla?
MVO1: Saa, leasing-aika alkaa nyt...
MVO2: Aha
MVO1: ...Ja loppuu nyt.
MVO2: Mutta...

ANN: Mutta kahdella eurolla saa Mäkkäristä Big Mac Junior hampurilaisen.

SFX: McDonald's mnemonic

Brief Explanation
Two Euros for a hamburger is really a good bargain; with that amount of money you are not able to get any other food in Finland, not from any place other than McDonald's.

All price campaigns in Finland are similar: just the offer, nothing else. So how is it possible that such a cost-effective and short spot includes a creative story, an offer and even the brand mnemonic twice?