BIG MAC JUNIOR HAMBURGER: NASA

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Released:	March 2007
Advertiser:	McDONALD'S FINLAND
Brand name:	BIG MAC JUNIOR HAMBURGER
Agency:	DDB HELSINKI
Country:	Finland
Category:	Fast food outlets & restaurants

Credits:

Advertising Agency: DDB HELSINKI, FINLAND, Helsinki
Creative Director: Antti Kaarto/Lasse Paasto/Vesa Tujunen
Scriptwriter: Lasse Paasto/Vesa Tujunen
Agency Producer: Pia Eiro
Account Supervisor: Miika Helenius
Advertiser's Supervisor: Minna Keränen/Olli Tiainen/Tomi Wirtanen
Director: Kari Haapala
Sound Engineer: Kari Haapala


Script in English
SFX: Phone dialling and ringing

MVO1: NASA, Astronaut speaking.
MVO2: Could I become a space tourist and see the cosmos?
MVO1: The shuttle will cost you.
MVO2: What sort of seat can I get for two Euros?
MVO1: Deck chair!

ANN: But for two Euros, you can get a Big Mac Junior Hamburger from McDonald's!

SFX: McDonald's mnemonic

Script in Orginal Language
SFX: Puhelin soi

MVO1: NASAlla, astronautti puhelimessa.
MVO2: Pääsiskö avaruusturistina kosmosta katsomaan?
MVO1: Rahalla saa ja sukkulalla pääsee.
MVO2: Minkä paikan saa kahdella eurolla?
MVO1: Kansipaikan.

ANN: Mutta kahdella eurolla saa Mäkkäristä Big Mac Junior hampurilaisen.

SFX: McDonald's mnemonic


Brief Explanation
Two Euro offer for a hamburger is really a good bargain; with that amount of money you are not able to get any relevant food in Finland, not from any place other than McDonald´s.

All price campaigns in Finland are similar: just the offer, nothing else. - So how is it possible that so cost effective and short spot includes a creative story, an offer and even the brand jingle twice?