BIRD PROTECTION CAMPAIGN: BIRD THEATER

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Released:	March 2006
Advertiser:	SUNTORY LIMITED
Brand name:	BIRD PROTECTION CAMPAIGN
Agency:	DENTSU
Country:	Japan
Category:	Corporate Image
Tags:	Tokyo

Credits:

Advertising Agency: DENTSU, JAPAN, Tokyo
Executive Creative Director: Hideo Kato/Ichiro Kinoshita
Creative Director: Hideshi Makishima/Hisashi Hayashi
Scriptwriter: Nobuo Sato/Hisashi Hayashi
Director: Sachiko Nakayama
Sound Engineer: Yoshito Morita/Toshimasa Yanagihara


Script in English
SFX:alarm clock

MVO:Another day begins as the alarm clock goes off. It’s as if last night’s nightmare of an ending never happened.

SFX:hissing steam sound

MVO: can really use an espresso on mornings like this. I’m thinking about her again. PI’s should never get involved emotionally...but I can’t help it. It sure is tough when the one you love turns out to be the suspect.

SFX:alarm

MVO:Whose car alarm is that? This window sure is fogged up.

SFX: window opening.

MVO:Right, it’s not mine. My car is quietly enjoying the morning sun. Need to split.

SFX:whistling.

MVO:I am whistling and faking it.

SFX:music

ANN:Characters in this drama were played by, Oriental Cuckoo as the alarm clock.

SFX:Oriental Cuckoo call

ANN:Latham’s Snipe as the espresso machine.

SFX:Latham’s Snipe call

ANN:Jungle Nightjar as the car alarm.

SFX Jungle Nightjar call.

ANN:Ruddy-breasted Crake as the glass window.

SFX:Ruddy-breasted Crake call

ANN:Great Spotted Woodpecker as the door.

SFX:pecking wood

ANN:Japanese Grosbeak as the whistling.

SFX:Japanese Grosbeak call

ANN:And Mark Ohkita as Philip Marlowe.

SFX:cock doddle do

ANN:The bird protection campaign is sponsored by Suntory, so songs of birds can be heard everyday.
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Brief Explanation
Japanese whiskey maker Suntory locates its distillery inside a forest, something unusual worldwide. Suntory has developed this environment as a bird sanctuary, and promotes protection of wild birds in Japan.