BIXXOL MOTOR OIL: AMERICAN CAR

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Released:	August 2007
Advertiser:	OMV
Brand name:	BIXXOL MOTOR OIL
Agency:	LOWE/GGK WERBEAGENTUR
Country:	Austria
Category:	Cars & automotive services
Tags:	Vienna

Credits:

Advertising Agency: LOWE GGK WERBEAGENTUR, AUSTRIA, Vienna
Executive Creative Director: Dieter Pivrnec/Alexander Zelmanovics
Creative Director: Dieter Pivrnec/Alexander Zelmanovics
Scriptwriter: Werner Bühringer
Account Supervisor: Sandra Unzog
Advertiser's Supervisor: Sandra Unzog
Director: Martin Böhm
Sound Engineer: Martin Böhm


Script in English
SFX: Car engine revving, becoming the melody of 'Star Spangled Banner'

ANN: American car? OMV Bixxol provides a tailor-made motor oil for each car.
Now at your OMV filling station.
Script in Orginal Language
SFX: Motoren intonieren Lieder aus ihrer Heimat: 'Stars Spangled Banner'

ANN: Amerikanisches Auto? Von OMV Bixxol gibt es ein maßgeschneidertes Motoröl für jedes Auto.
Jetzt an Ihrer OMV Tankstelle.
Brief Explanation
OMV centred its special series OMV Bixxol by offering a tailor-made motor oil for each car.
Based on the message 'OMV Bixxol, the tailor-made oil for each car-nationality' the following concept was developed: cars speak in various national languages. As cars cannot speak, the sounds of engines intone music with strong national connections and therefore stand for different nations.