Entrant: Serviceplan, Munich
BMW S 1000 RR
Corporate Name of Client: BMW AG
Agency Account Directors: Markus Koch/Florian Klietz
Chief Creative Officer: Alexander Schill
Executive Creative Director: Alexander Schill
Creative Directors: Christoph Nann/Maik Kaehler/
Harald Gasper/Peter Harasim
Copywriters: Marc Vosshall/Till Diestel
Production Company: Tonhaus
Audio Engineers: Svenno Nakielski/Lindsay Joensson
Concept: (SFX:) We hear the reloading of a rifle. Then a shot. Suddenly the sound of the shot transforms into the sound of the new BMW S 1000 RR motorcycle. (Off:) From zero to a hundret in 2.9 seconds. The BMW S 100 RR. Now at your BMW motorcycle dealer.
The Radio ad titled Gunshot 2 was done by Serviceplan advertising agency for product: BMW S 1000 Rr (brand: BMW) in Germany. It was released in the Sep 2010.