BOOK FAIR: LECTOR

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Released:	March 2007
Advertiser:	DAVIVIENDA BANK
Brand name:	BOOK FAIR
Agency:	LEO BURNETT COLOMBIANA
Country:	COLOMBIA
Category:	Corporate Image
Tags:	Bogota

Credits:

Advertising Agency: LEO BURNETT COLOMBIANA, COLOMBIA, Bogota
Executive Creative Director: Rodrigo Davila
Creative Director: Ricardo Mendoza
Scriptwriter: Ricardo Mendoza/Fredy Méndez
Agency Producer: Alex Sanchez
Account Supervisor: Felipe Afanador
Director: Alex Sanchez
Sound Engineer: Alex Sanchez


Script in English
MVO:This year is the 20th celebration of the book´s fair in Bogotá, from May the 19th to April the 1st.

SFX:music

ANN:We've got to read more. Davivienda official sponsor of the Book's fair.

Script in Orginal Language
MVO:Este año se celebra la vigésima edición de la feria del libro en Bogotá del 19 de mayo al primero de abril.

SFX:music

ANN:Hay que leer más. Davivienda patrocinador oficial de la feria del libro en Bogotá.

Brief Explanation
Since 2002 Davivienda Bank decided sponsored different kind of cultural events in Colombia, this year also the book´s fair, one of the most important in Latin América and the whole world. Paradoxically Colombia is one of the countries with the worst reading average, less than two books per year.