BOOKSTORE: SUNBURNT QUEEN

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Released:	May 2005
Advertiser:	EXCLUSIVE BOOKS
Brand name:	BOOKSTORE
Agency:	Ogilvy South Africa
Country:	South Africa
Category:	Fast food outlets & restaurants
Tags:	Johannesburg

Credits:

Advertising Agency: OGILVY SOUTH AFRICA, SOUTH AFRICA, Johannesburg
Creative Director: Fran Luckin/Gerry Human
Scriptwriter: Trevor Sacks/Sanele Ngubane
Agency Producer: Tracey Ashman
Account Supervisor: CLAIRE HOWSE
Sound Engineer: Lorens Persson


Script in English
FVO: Dearest Mother, an unbelievable sequence of events unfolded when I sailed from England.
When the ship capsized, I washed up on the African coast and had to survive on coconuts and wild cabbage. I thought the locals would be xenophobic towards a white Anglo-Saxon girl like me and make an example of me but they took me in. Now the chief of the tribe wishes to marry me and requests your permission. I am to be queen. Your loving daughter, Cecilia Q. Alexander


ANN: Read the true story of the seven-year old English girl raised by Xhosas in 1736 in The
Sunburnt Queen. One of many South African titles available at Exclusive Books. There’s one for you.

Brief Explanation
The Xhosa language features three different clicks, indicated by the letters ‘c’, ‘x’ and ‘q’. The
words are English but her pronunciation is curiously Xhosa.