BOSCH IMPACT DRILL: HOLES

	Download original version (size: 404.9 KB; duration: 00:12) Download English version (size: 408.2 KB; duration: 00:13)
Released:	December 2004
Advertiser:	ROBERT BOSCH
Brand name:	BOSCH IMPACT DRILL
Agency:	JUNG von MATT GERMANY
Country:	Germany
Category:	Home Appliances/Furnishings/Electronics & Audio Visual

Credits:

Advertising Agency: JUNG von MATT GERMANY, GERMANY
Creative Director: Wolf Heumann
Scriptwriter: Sascha Hanke
Account Supervisor: Natalie Lohmann
Advertiser's Supervisor: Rolf Prinz
Sound Engineer: Georg Hahn/Klaas Nocken


Script in English
A standard radio voice-over, interrupted repeatedly by the noise of an impact drill.

VO: The new PSB 14.4 V-i impact drill from Bosch. Drills through absolutely everything. Available
now from all good DIY shops.
Script in Orginal Language
Wir hören einen typischen Off-Sprecher. Während er spricht, wird er immer wieder von dem Geräusch einer Schlagbohrmaschine unterbrochen.

VO: Die neue Schlagbohrmaschine PSB 14,4 V-i von Bosch. Macht einfach überall Löcher. Jetzt in Ihrem Baumarkt.
Brief Explanation
To demonstrate that you really can drill holes anywhere with the Bosch impact drill, we drill
“sonic holes” in the soundtrack of the ad. The voiceover is interrupted repeatedly by drilling
noises.