BOURBON: LOYALTY

	Download original version (size: 1.4 MB; duration: 01:01)
Released:	December 2006
Advertiser:	JIM BEAM
Brand name:	BOURBON
Agency:	ENERGY BBDO
Country:	USA
Category:	Alcoholic drinks
Tags:	Chicago

Credits:

Advertising Agency: ENERGY BBDO, USA, Chicago
Executive Creative Director: Marty Orzio
Creative Director: Derek Sherman
Scriptwriter: Pete Noback
Agency Producer: Diane Jackson/Liz Wzorek
Account Supervisor: Nicole Torillo


Script in English
SFX:music

ANN:A lesson on loyalty, from Jim Beam Bourbon.

MVO:Sometimes, I wonder why I’m still friends with Barry. He was pretty cool in middle school, but today, he still tight-rolls his jeans. My friends from college don’t like hanging out with Barry because he calls them my “non-Barry” friends and he hisses at them. Barry’s been sleeping on my couch for the past, like, 4 and a half years, which includes my wedding night. So, when I told him to move out, he was angry, but then we had some Jim Beam. I realized, if Jim Beam could stay loyal to their family recipe since 1795 through things like The Civil War and, um, other
wars, you know maybe I could stay loyal to Barry from a town or two away. Thanks Jim Beam.

ANN:Jim Beam. The Stuff Inside Matters Most.

LEGAL:Jim Beam Kentucky Straight Bourbon Whiskey, 40% Alcohol by Volume. Copyright 2007 The James B. Beam Distilling Co., Clermont, KY. Drink Smart.