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BP ULTIMATE FUEL: BURP
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Original version
| Download original version (size: 484.2 KB; duration: 00:30) | |
| Released: | April 2005 |
| Advertiser: | BP  |
| Brand name: | BP ULTIMATE FUEL |
| Agency: | OGILVY & MATHER |
| Country: | United Kingdom |
| Category: |
Cars & automotive services
|
| Tags: |
London
|
Credits:
Advertising Agency: OGILVY & MATHER, UNITED KINGDOM, London
Creative Director: Neil Dawson/Malcolm Poynton
Scriptwriter: Neil Elliot
Script in English
SFX: We hear a sharp in take of breath. A trombone player then treats us to a fantastic solo performance, showing the full range of the instrument's capacity. As he reaches the last note, the highlight of his piece, instead of the trombone, we hear him burp in exactly the same tone. He apologises under his breath.
MVO: So there you have it, more performance and less pollution. Brought to you by BP Ultimate. Available in diesel and unleaded. Tested against regular fuels.
Brief Explanation
BP Ultimate is a fuel that combines more performance and less pollution. This campaign is a sonic demonstration that dramatises these benefits.