Type of entry: Product & Service
Category: Public Health & Safety, Public Awareness Messages
Advertiser: BFM MEDIA
Product/Service: BREAST CANCER AWARENESS
Agency: McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA
Title: FREDA
DM/Advertising Agency: McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA
Brief Explanation
Since breast cancer can strike when least expected, can an awareness campaign also do the same?
The concept was to interrupt regular radio programming on the all-business channel BFM 89.9 with reminders. These were seamlessly delivered as news items, interview questions or even business-coaching tips by the newscasters and programme hosts themselves; in exactly the same style of delivery as the segment they were presenting.
Primarily targeting women, some spots were chosen to tackle awareness of male breast cancer as well.
BFM 89.9, in support of breast cancer awareness.
The Radio ad titled FREDA was done by Mccann-erickson Malaysia advertising agency for product: Breast Cancer Awareness (brand: Bfm) in Malaysia. It was released in the Jun 2012.
Bfm: AUDREY
Radio
Radio, Online
Outdoor