Breast Cancer Awareness: "ODE TO BOOBS" Radio ad by Rkcr/y&r

Advertising Agency: RKCR/Y&R, UNITED KINGDOM, London
Creative Director: Pip Bishop/Chris Hodgkiss
Scriptwriter: Pip Bishop
Agency Producer: Anna Pollard
Account Supervisor: George Lobo/Anna-maren Ashford


Script in English
FVO: Ode To Boobs, by Pip Bishop.

Dear boobs, This heartfelt apology goes out to you all
For moaning you’re too big or moaning you’re too small
For wishing you didn’t hang like puppies in sacks
Or just disappear when we lie on our backs
For squashing you flat with a minimising cup
Or those torture bras that push you right up
Why is it always your bad points we mention
Like your inverted nips or your water retention?
Why don’t we love you as much as our men
Or the babies that love you all over again?
Maybe we’re scared to show you we care
In case, one day, you’re simply not there.

OFF: Make it up to your boobs with some Breakthrough Breast Cancer TLC – Touch, Look and
Check. To find out more during Breast Cancer Awareness Month visit breakthrough.org.uk


Brief Explanation
The ad is written in colloquial English to make it as accessible as possible to the audience. So...
nips rather than nipples, boobs rather than breasts, and similies such as "hang like puppies in
sacks".