Advertising Agency: RKCR/Y&R, UNITED KINGDOM, London Creative Director: Pip Bishop/Chris Hodgkiss Scriptwriter: Pip Bishop Agency Producer: Anna Pollard Account Supervisor: George Lobo/Anna-maren Ashford
Script in English FVO: Ode To Boobs, by Pip Bishop.
Dear boobs, This heartfelt apology goes out to you all For moaning you’re too big or moaning you’re too small For wishing you didn’t hang like puppies in sacks Or just disappear when we lie on our backs For squashing you flat with a minimising cup Or those torture bras that push you right up Why is it always your bad points we mention Like your inverted nips or your water retention? Why don’t we love you as much as our men Or the babies that love you all over again? Maybe we’re scared to show you we care In case, one day, you’re simply not there.
OFF: Make it up to your boobs with some Breakthrough Breast Cancer TLC – Touch, Look and Check. To find out more during Breast Cancer Awareness Month visit breakthrough.org.uk
Brief Explanation The ad is written in colloquial English to make it as accessible as possible to the audience. So... nips rather than nipples, boobs rather than breasts, and similies such as "hang like puppies in sacks".
The Radio ad titled ODE TO BOOBS was done by Rkcr/y&r advertising agency for product: Breast Cancer Awareness (brand: Breakthrough) in United Kingdom. It was released in the Oct 2005.