Bridgestone Tyres: "SCHOOLBOY" Radio ad by DDB Guatemala

Advertising Agency: DDB GUATEMALA, GUATEMALA, Guatemala City
Executive Creative Director: Roberto Moujan
Creative Director: Karina Gonzalez
Creative Director: Karina Gonzalez
Scriptwriter: Otto Gramajo
Agency Producer: Leonel Rivas
Account Supervisor: Ely Cuevas
Producer: Leonel Rivas

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: (Slowly) Schoolboy.

ANN: Bridgestone. More time to brake.Full script of the ad in the original language
MVO: (Lentamente) El niño.

ANN: Bridgestone. Más tiempo para frenar.
Brief Explanation
Find a solution to communicate Bridgestone tyres, focusing on the safety and accident reduction that our product can attain, re-positioning Bridgeston tyres as leaders, and therefore increase sales.