BRUCE ALMIGHTY MOVIE SCREENING: TAKEOVER

	Download original version (size: 1.2 MB; duration: 00:30)
Released:	February 2008
Advertiser:	TVNZ
Brand name:	BRUCE ALMIGHTY MOVIE SCREENING
Agency:	Saatchi & Saatchi NZ
Country:	New Zealand
Category:	Publications & media

Credits:

Advertising Agency: SAATCHI & SAATCHI NZ, NEW ZEALAND, Auckland
Executive Creative Director: Mike O'Sullivan
Scriptwriter: Debs Gerrard/Dave Mygind
Agency Producer: Jane Mill
Account Supervisor: GM: Sonya Berrigan; Group Account Director: Jillian Stanton
Advertiser's Supervisor: Jodi O'Donnell/Jason Paris


Script in English
SFX: Jingle: If you’ve gotta leak...and you...

SFX: Bang and then feedback

MVO: Hello there. I’m here to talk to you about Bruce Almighty, and in a demonstration of how mighty Bruce really is, I’ve taken over all 71 radio stations throughout New Zealand. So I’m speaking right now, simultaneously on every frequency.

Yeah, that’s right, try it – change the station...

See? I’m here too. I’m everywhere. Bruce Almighty. Sunday. 7:30, TV2.

SFX: Feedback.
SFX: Jingle: ...So just call Leaky Bucket.
Brief Explanation
Bruce Almighty is a movie about a man with the power of God. So, we demonstrated this power by taking over all 71 radio station in New Zealand, at exactly the same time.

In this execution we hear a typical advertising jingle that gets hijacked by the voice of God.