BUD LIGHT BEER: MR DISCOUNT AIRLINE PILOT GUY

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Released:	January 2005
Advertiser:	ANHEUSER-BUSCH
Brand name:	BUD LIGHT BEER
Agency:	DDB CHICAGO
Country:	USA
Category:	Alcoholic drinks

Credits:

Advertising Agency: DDB CHICAGO, USA
Creative Director: Mark Gross (Group Creative Director)
Scriptwriter: Chuck Rachford (Associate Creative Director)
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English
MUSIC UP

ANNCR: Bud Light presents…Real Men of Genius.

SINGER: Real Men of Genius.

ANNCR: Today we salute you… Mr Discount Airline Pilot Guy.

SINGER: Mr Discount Airline Pilot Guy.

ANNCR: Your minimal experience flying a plane will never land you at a reputable airline. Luckily, you don’t work for one.

SINGER: Look at me, I’m flying.

ANNCR: Sure, we’re concerned for our lives. Just not as concerned as saving nine bucks on a round trip to Fort Myers.

SINGER: Whoah!

ANNCR: The most direct route to Houston? Through Ft. Lauderdale. With layovers in Detroit, Vancouver and Kalamazoo.

SINGER: I can’t feel my legs.

ANNCR: So crack open an ice cold Bud Light, oh, Skipper of the Skies. You put the ‘fly’ in ‘fly by night operation’.

SINGER: Mr Discount Airline Pilot Guy.

ANNCR: Bud Light Beer. Anheuser Busch, St. Louis, Missouri.
Brief Explanation
In the United States consumers are always looking for a lower price, especially when it comes to airfares. The one question we never ask ourselves is ‘How is the airline able to still make money?’ This spot answers that question – a really, really inexperienced pilot.