BUD LIGHT BEER: MR. ENORMOUS SUV DRIVER

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Released:	April 2006
Advertiser:	ANHEUSER-BUSCH
Brand name:	BUD LIGHT BEER
Agency:	DDB CHICAGO
Country:	USA
Category:	Alcoholic drinks

Credits:

Advertising Agency: DDB CHICAGO, USA
Executive Creative Director: Mark Gross (Group CD)
Creative Director: Chuck Rachford (Associate CD)/Chris Roe (Associate CD)
Scriptwriter: Pat Burke/Chris Carraway
Agency Producer: Will St. Clair
Sound Engineer: Dave Gerbosi


Script in English
SFX:MUSIC

ANN:Bud Light presents… Real Men of Genius.

MVO1:Real Men of Genius!

ANN:Today we salute you, Mr. Enormous SUV Driver.

MVO1:Mr. Enormous SUV Driver!

ANN:Your mammoth machine strikes the perfect balance between the towing capacity of a tractor-trailer, and the sleek styling…of a tractor-trailer.

MVO1:Keep on truckin’!

ANN:Lesser men might say a 26-cylinder engine is overkill. But some day they’ll have to tow a cruise ship into dry dock… and that’s when they’ll come crying to you.

MVO1:I got the towing package!

ANN:You’ve got a tough choice to make – fill up the tank, or relieve the national debt. .
MVO1:Fill ‘er up!

ANN:So truck on home and grab a Bud Light, Enormous SUV Guy. If you’re going to compensate for something small, go really, really big.

MVO1:Mr. Enormous SUV Driver!

ANN:Bud Light Beer, Anheuser Busch St. Louis Missouri.