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Advertising Agency: DDB CHICAGO, USAExecutive Creative Director: Mark Gross (Group CD)Creative Director: Chuck Rachford (Associate CD)/Chris Roe (Associate CD)Scriptwriter: Pat Burke/Chris CarrawayAgency Producer: Will St. ClairAccount Supervisor: Steve Jackson/J.T. Mapel/Marty KohrSound Engineer: Dave Gerbosi
Script in EnglishSFX:MusicANN:Bud Light presents… Real Men of Genius.MVO:Real Men of Genius!ANN:Today we salute you, Mr. Really Big Golf Club Maker.MVO:Mr. Really Big Golf Club Maker!ANN:Shanks, duffs, banana-balls and worm-burners… We can’t break a hundred… and we’re pretty sure it’s the equipment’s fault.MVO:Stupid, stupid clubs!ANN:Forget flash-in-the-pan trends like ‘lessons’ and ‘practice’. You gave golfers what we really need: a sweet spot the size of a compact car.MVO:Sweet like candy!ANN:Thanks to you, we’re no longer slicing the ball 200 yards into the woods, we’re slicing it 300 yards into the woods.MVO:Baaaaaalll!ANN:So crack open an ice cold Bud Light, oh titan of the Titanium. We still can’t hit the side of a barn. But thanks to you, we can swing one.MVO:Mr. Really Big Golf Club Maker!ANN:Bud Light Beer, Anheuser-Busch, St. Louis, Missouri.
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