Bud Light Beer: "MR. REALLY BIG GOLF CLUB MAKER" Radio ad by DDB Chicago

Advertising Agency: DDB CHICAGO, USA
Executive Creative Director: Mark Gross (Group CD)
Creative Director: Chuck Rachford (Associate CD)/Chris Roe (Associate CD)
Scriptwriter: Pat Burke/Chris Carraway
Agency Producer: Will St. Clair
Account Supervisor: Steve Jackson/J.T. Mapel/Marty Kohr
Sound Engineer: Dave Gerbosi


Script in English
SFX:Music

ANN:Bud Light presents… Real Men of Genius.

MVO:Real Men of Genius!

ANN:Today we salute you, Mr. Really Big Golf Club Maker.

MVO:Mr. Really Big Golf Club Maker!

ANN:Shanks, duffs, banana-balls and worm-burners… We can’t break a hundred… and we’re pretty sure it’s the equipment’s fault.

MVO:Stupid, stupid clubs!

ANN:Forget flash-in-the-pan trends like ‘lessons’ and ‘practice’. You gave golfers what we really need: a sweet spot the size of a compact car.

MVO:Sweet like candy!

ANN:Thanks to you, we’re no longer slicing the ball 200 yards into the woods, we’re slicing it 300 yards into the woods.

MVO:Baaaaaalll!

ANN:So crack open an ice cold Bud Light, oh titan of the Titanium. We still can’t hit the side of a barn. But thanks to you, we can swing one.

MVO:Mr. Really Big Golf Club Maker!

ANN:Bud Light Beer, Anheuser-Busch, St. Louis, Missouri.