BUD LIGHT BEER: MR. REALLY LOUD CELL PHONE GUY

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Released:	September 2006
Advertiser:	ANHEUSER-BUSCH
Brand name:	BUD LIGHT BEER
Agency:	DDB CHICAGO
Country:	USA
Category:	Alcoholic drinks

Credits:

Advertising Agency: DDB CHICAGO, USA
Executive Creative Director: Mark Gross (Group CD)
Creative Director: Chuck Rachford (Associate CD)/Chris Roe (Associate CD)
Scriptwriter: Aaron Pendleton/Jeb Quaid
Agency Producer: Will St. Clair
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English
SFX:MUSIC

ANN:Bud Light presents… Real Men of Genius.

MVO:Real Men of Genius!

ANN:Today we salute you, Mr. Really Loud Cell Phone Talker Guy!

MVO:Mr. Really Loud Cell Phone Talker Guy!

ANN:Ignoring the latest advances in cell phone technology, you bark into your phone as if you were communicating with two cans and a string.

MVO:You’re breaking up now!

ANN:Discussing your cousin’s intestinal problems during a quiet dinner party? Unacceptable. Discussing them while you’re on a cell phone during a quiet dinner party? Perfectly acceptable.

MVO:Can you keep a secret?!

ANN:Nothing screams “I’m important” more than a man who screams “I’m important” into his cell phone.

MVO:Did I mention I’m important?

ANN:So crack open a nice cold Bud Light oh Duke of the Decibel. Because when we need a friend, you’re the one we call.

MVO:Mr. Really Loud Cell Phone Talker Guy!

ANN:Bud Light Beer, Anheuser-Busch, St. Louis, Missouri.