BUDWEISER BEER: TOWN WITHOUT BUD

	Download original version (size: 1.3 MB; duration: 01:09)
Released:	April 2005
Advertiser:	ANHEUSER-BUSCH
Brand name:	BUDWEISER BEER
Agency:	GOODBY SILVERSTEIN & PARTNERS
Country:	USA
Category:	Alcoholic drinks
Tags:	San Francisco

Credits:

Advertising Agency: GOODBY SILVERSTEIN & PARTNERS, USA, San Francisco
Creative Director: Jeff Goodby
Scriptwriter: Steve Dildarian/Todd Grant
Agency Producer: James Horner
Sound Engineer: Eben Carr


Script in English
MUSIC INTRO: They are not good. They are so bad. They are Budweiser rejected ads.

MARK: Steve I got it.

STEVE: Let's hear it!

MARK: It’s a black and white commercial…

STEVE: Deliver the goods, Mark.

MARK: It’s called A Town Without Budweiser.

STEVE: Ha ha.

MARK: It’s good.

STEVE: That’s funny.

MARK: Alright! People sit in bars and stare at each other, awkwardly, in silence.

STEVE: (Hesitant) Okay.

EERIE MUSIC UP

MARK: Bartenders wander streets aimlessly…

STEVE: What?

MARK: …With nothing to pour

STEVE: That’s not funny; really, it’s like kinda weird.

MARK: You dolly to a small bar where it's happy hour, which we like to call "the hour of ennuis" as the French would say.

STEVE: What? Ennuis, that’s like…

MARK: Depression, yeah. It’s great.

STEVE: It’s not great, it’s horrible. I thought it was funny when they don’t have the beer but it’s like…

MARK: Commercials don’t always have to be uplifting.

STEVE: Well…

MARK: This one attempts to do something different. It churns up memories.

STEVE: Wow.

MARK: It makes you question your own existence.

STEVE: As I am doing right now.

SOUND FX: Paper being crumpled and thrown into a trashcan.

ANNCR: Anheuser-Busch, St. Louis, Missouri.