Category: Alcoholic Drinks
Advertiser: DIAGEO AUSTRALIA
Product/Service: BUNDABERG RUM
Agency: LEO BURNETT SYDNEY
Executive Creative Director: Andy DiLallo
Scriptwriter: Michael Canning/Kieran Antill
Agency Producer: Adrian Shapiro
Account Manager: Sam McGown
Account Supervisor: Kirsty Reynolds
Advertiser's Supervisor: Matt Bruhn
Production Company: SOUND RESERVOIR, Sydney, AUSTRALIA
Music Artist/Title: Turning Studios
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LEO BURNETT SYDNEY, AUSTRALIA
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: ‘Friday Night Football’ song
MVO: (Singing) Friday night’s a great night for groceries
At the supermarket after dark
It’s so much easier to park
Friday night’s a great night for groceries
Yeah tonight you’re feelin’ fine
And ham’s on special
It’s just a buck 99
Can’t believe ham’s just a buck 99!
SFX: Music stops; can opening
ANN: You know there’s only one way to spend Friday night.
SFX: Football crowd
ANN: Bundaberg Rum. Proud sponsor of Friday night football.
Bundaberg Rum is a rum brand in Australia for men aged 18-35. Our brief was to promote the brand amongst a popular drinking occasion - Friday Night Football games.
In Australia, there is a famous song which has been used to promote Friday Night Football, called ‘Friday Night’s a Great Night for Football’.
Our solution was to hijack the song and make it our own, by creating new versions. The new songs ran as a radio campaign, impersonating the original Friday Night Football promotion. This instantly linked Bundaberg Rum with Friday Night Football, and had people singing our new versions of the song, too.
The Radio ad titled GROCERIES was done by Leo Burnett Sydney advertising agency for product: Bundaberg Rum (brand: Bundaberg) in Australia. It was released in the Aug 2010.