BUSINESS COMMUNICATION PRODUCTS: EVERYBODY'S TALKIN'

	Download original version (size: 2.2 MB; duration: 02:18)
Released:	February 2008
Advertiser:	TELSTRA
Brand name:	BUSINESS COMMUNICATION PRODUCTS
Agency:	BELGIOVANE WILLIAMS MACKAY
Country:	AUSTRALIA
Category:	Commercial public services
Tags:	Sydney

Credits:

Advertising Agency: BELGIOVANE WILLIAMS MACKAY, AUSTRALIA, Sydney
Executive Creative Director: Rob Belgiovane
Scriptwriter: Dean Hamilton/Jake Rusznyak
Agency Producer: Abby Hunt
Account Supervisor: Matt Daunt/Nicole Taylor
Advertiser's Supervisor: Vivianne Arnold/Lyndon Smith
Sound Engineer: Simon Kane


Script in English
SFX: Guitar music

MVO: (Singing) Everybody's talkin' at me
I hear every word they’re sayin'
With my phone and laptop combined
People conference call me
I can see their faces
Send them files any time

I'm goin' home when the sun's still shining.
Emailin' from the train
Turbo Card and next IP on the go
Work's all done, my wife just grinned
Kids tucked up in bed
How'd I ever get by without it?

Oh, oh, oh...

I'm goin' home when the sun's still shining
Emailin' from the train
Turbo Card from Telstra on the go
Work's all done, my wife just grinned
Kids tucked up in bed
How'd I ever get by without it?

Oh, oh, oh...
Brief Explanation
The lyrics to this iconic theme song from 'Midnight Cowboy' were carefully rewritten by the agency to make the song relevant to the product (communication products) using the idea of 'Everybody's Talkin'.

To remain faithful to Harry Nilsson's highly successful recording of 'Everybody's Talkin', the selection of the singer for the ad was critical to the success of this commercial.