BUSINESS MAGAZINE: BAR

	Download original version (size: 1.2 MB; duration: 00:30) Download English version (size: 1.2 MB; duration: 00:30)
Released:	April 2008
Advertiser:	LEADERS
Brand name:	BUSINESS MAGAZINE
Agency:	FISCHER AMERICA COMUNICACAO TOTAL
Country:	Brazil
Category:	Publications & media

Credits:

Advertising Agency: FISCHER AMERICA COMUNICACAO TOTAL, BRAZIL
Executive Creative Director: Pedro Cappeletti/Flávio Casarotti
Creative Director: Pedro Cappeletti/Flávio Casarotti
Scriptwriter: Pedro Guerra/Ricardo Big Passos
Agency Producer: Rachel Folino/Fernanda Sousa
Account Supervisor: Paula Borges
Advertiser's Supervisor: Eduardo Guterman


Script in English
MVO1: Now here it is! One, two, three, four (laughter). And then five, six, seven, eight, nine, ten (laughter).

You know, and then twenty, thirty, forty, fifty. And check this out - one hundred (laughter)! Five hundred, you got it, you got it.

Six thousand! Six thousand!

MVO2 & MVO3: One hundred? One hundred?

ANN: Numbers never lie. Leaders. Business and economy for leaders.

Script in Orginal Language
MVO1: Ah, peraí, eu lembrei uma aqui ó: um, dois, tres, quatro ne? (risos), ai o cinco, o seis, o sete, o oito e nove ( risos ). Bom, dez, cem, duzentos, trezentos ( risos ), quatrocentos, quinhentos, seiscentos, mil ( risos ) , seis mil ( risos ), seis mil e trinta e um! ( gargalhadas ).
Gente, essa e muito boa! (gargalhadas )

MVO2: Cem
MVO3: Cem...
MVO2: Cem ne? ( risos )

ANN: Os numeros nunca mentem. Leaders. Negocios e economia para lideres.




Brief Explanation
The institutional campaign was made to make the Leaders newspaper more accessible to the young reader/public.