CALL FOR ENROLMENT: ISENDE CAMPAIGN

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Released:	December 2006
Advertiser:	AAA SCHOOL OF ADVERTISING
Brand name:	CALL FOR ENROLMENT
Agency:	THE JUPITER DRAWING ROOM SOUTH AFRICA
Country:	South Africa
Category:	Commercial public services
Tags:	Johannesburg

Credits:

Advertising Agency: THE JUPITER DRAWING ROOM SOUTH AFRICA, SOUTH AFRICA, Johannesburg
Executive Creative Director: Graham Warsop; Michael Blore
Creative Director: Michael Blore
Scriptwriter: The Jupiter Drawing Room (South Africa)/Johannesburg
Agency Producer: Nicola Berry
Sound Engineer: Hamish McArthur


Script in English
MVO1:Check this out guys. New SMS, cheap for the people.

MVO2:cheap? Did you say cheap?

MVO3:Black market!

MVO1:exactly we need a black ad

MVO2:yah! Yah! no no. We don’t have to make it black…We make it sound black.

MVO1:exactly! Like black people always say stuff like igoli, isoccerball, itunes

MVO3:guys guys what about… iblack SMS

MVO2:no no get into the core here. we have to say something about sending.

MVO1:that’s it! let’s call it the Isende Campaign

MVO3:Genius! Isende for cheap cheap

MVO1:billboard headlines:more isende, for friends and family

MVO2:We could have Isende packages

MVO3:Yes It must be accessible! We want Isende on everyone’s lips

MVO1:we target the youth as well, the Isende in your face campaign

MVO2:NICE… that’s what I’m talking about dog!

MVO3:Homey!

MVO1:this is big guys.

MVO2:Isende

SFX:clapping and cheering

ANN:Good ads turn bad quick. Don’t let it happen to you. Get local training for a local market at the Triple A school of advertising. Where the ad industry shops.


Script in Orginal Language
isende means balls-- the slang for testicles in Zulu