CALPOL CHILDREN'S PAINKILLERS: TOOTH FAIRY

	Download original version (size: 1.0 MB; duration: 01:03)
Released:	April 2006
Advertiser:	PFIZER
Brand name:	CALPOL CHILDREN'S PAINKILLERS
Agency:	JWT
Country:	United Kingdom
Category:	Pharmacy
Tags:	London

Credits:

Advertising Agency: JWT, UNITED KINGDOM, London
Creative Director: Dave Shelton/Liz Whiston
Scriptwriter: Jason Berry/Ben Short
Agency Producer: Jodie Sibson
Account Supervisor: Michael Abbott


Script in English
MVO: The Tooth Fairy. Let’s kick this one around for a moment…
The Tooth Fairy is a nocturnal winged creature with the body mass of an overweight mosquito and a fetish for milk teeth. This netherworld dentist is believed to crawl under the pillows of sleeping children, exchanging money for infant incisors. Yet, with a wingspan of just three inches, this air-born runt couldn't achieve enough lift to carry a cake crumb, let alone a fifty pence piece. Assuming this incandescent midget makes it out alive from under a pillow, it would have crushed wings and paralysis. This would leave thousands of tooth fairies requiring counselling, physical rehabilitation and miniature nursing homes. Let’s face it. It’s your mum. Growing up, some things are hard to swallow. Medicine shouldn’t be. Calpol Six-Plus Fast Melts are easy-to-swallow and contain Paracetamol for pain and fever relief for children 6 and over. If you’ve got kids, you’ll understand. Always read the label.