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| Released: | April 2008 |
| Advertiser: | FUNDACAO ACAO CRIANCA |
| Brand name: | CAMPAIGN AGAINST CHILD HUNGER |
| Agency: | MATOSGREY COMUNICACAO |
| Country: | Brazil |
| Category: |
Public health & safety |
Advertising Agency: MATOSGREY COMUNICACAO, BRAZIL
Executive Creative Director: Silvio Matos
Creative Director: Leandro Castilho/Silvio Matos
Scriptwriter: Guto Kono/Fabio Leão
Agency Producer: Ligia Camargo
Account Supervisor: Rodrigo Castro/Helio Freddi
Advertiser's Supervisor: Vitor James Urner
Director: Alan Terpins
Script in English
SFX: Music
MVO: Once upon a time, a boy named Jack found a beanstalk with rice and french-fries. Jack climbed the beanstalk, and when he got to the top, he saw the giant's candy castle. There, Jack tasted the chef's speciality: a fried golden-egg-chicken stew.
ANN: A child without food in the tummy can only bear food in mind.
Help The Children Action to fight against child hunger. acaocrianca.com.br
Script in Orginal Language
SFX: Música
MVO: Era uma vez um menino chamado Joãozinho que achou um pé de feijão com arroz e batata frita. Joãozinho subiu no pé de feijão, e quando chegou lá no topo, viu o castelo confeitado do gigante. Lá, Joãozinho saboreou a especialidade do chef: uma galinha à cabidela de ovos fritos de ouro.
ANN: Uma criança sem comida na barriga, só tem comida na cabeça.
Ajude a Ação Criança a lutar contra a desnutrição infantil. Acesse acaocrianca.com.br