CAMPAIGN TO BAN LANDMINES: BONES

	Download original version (size: 406.1 KB; duration: 00:34)
Released:	November 2007
Advertiser:	CLEAR PATH INTERNATIONAL
Brand name:	CAMPAIGN TO BAN LANDMINES
Agency:	Y&R Malaysia
Country:	Malaysia
Category:	Public health & safety
Tags:	Kuala Lumpur

Credits:

Advertising Agency: Y&R MALAYSIA, MALAYSIA, Kuala Lumpur
Creative Director: Rahul Mathew
Scriptwriter: Randy Lee
Agency Producer: Jenny Lim
Account Supervisor: Randy Lee
Advertiser's Supervisor: James Hathaway
Sound Engineer: Stefan


Script in English
FVO: (Singing) The head bone’s connected to the neck bone
The neck bone’s connected to the shoulder bone
The shoulder bone’s connected to the back bone
The back bone’s connected to the hip bone
The hip bone’s connected to the thigh bone
The thigh bone’s connected to the...

The thigh bone’s connected to the..

Uh…the thigh bone’s connected to the…

ANN: For thousands of children this song ends right here. But you can help us change that.
Visit clearpathinternational.org and pledge your support to ban landmines today.
Brief Explanation
Clear Path International is a humanitarian organisation against landmines. For over 20 years, they have been sponsoring the removal of landmines and helping victims rebuild their shattered lives.

Their constant endeavour has been to create a voice loud enough to reach the ears of those who can help ban landmines. One of the ways was through an online petition. Since children are the most common victims, we wanted people to experience the world after a landmine accident, through the eyes of a child. And in a popular children’s song 'Dem Bones', we found just the way to do it.