Advertising Agency: DENTSU, JAPAN, Tokyo Creative Director: Jun Yokoyama/Daisuke Tsuda Scriptwriter: Wataru Yamamoto Agency Producer: Sachie Akashi Director: Wataru Yamamoto
Script in English ANN:Sadaji Yamato is a master of sound who can make sound effects from various everyday objects. We had Mr. Yamato make sounds that convey an image of a scene from one picture.
MVO:Hmm... These are beautiful waves. I made the sound of waves by laying specially treated paper in a small cardboard box and then putting in dried red beans. That makes the sound of quiet waves.
SFX:Sound of waves
MVO:Also, we have a man and a woman walking on a snow-covered beach. I'll make this sound by wrapping starch in a cloth and rubbing it with my hands.
SFX:Sound of footsteps in the snow
MVO:Hmm... There is a hawk flying in the background. I’ll try to make its cry with a bamboo whistle.
SFX:Cry of a hawk
MVO:The hair of the woman walking on the beach is flowing. So, there must be a wind. We can make the sound of the wind by hanging a cotton string from the bottom of a paper cup and stroking that string.
SFX:Whistle of the wind
ANN:Here are the sounds of this one picture. Listen closely.
SFX: sound of waves, hawk, footsteps in the snow, ship, wind, etc.
ANN: The EOS stimulates all five senses. Canon EOS Kiss Digital.
MVO:That camera sound is actually a whistle and scissors.
The Radio ad titled MASTER OF SOUND was done by Dentsu advertising agency for product: Canon Digital Camera (brand: Canon) in Japan. It was released in the Dec 2006.