CAR AUDIO SYSTEM: DADDY

	Download original version (size: 1.1 MB; duration: 00:30) Download English version (size: 1.2 MB; duration: 00:30)
Released:	April 2008
Advertiser:	PANASONIC
Brand name:	CAR AUDIO SYSTEM
Agency:	FISCHER AMERICA COMUNICACAO TOTAL
Country:	Brazil
Category:	Cars & automotive services

Credits:

Advertising Agency: FISCHER AMERICA COMUNICACAO TOTAL, BRAZIL
Executive Creative Director: Pedro Cappeletti/Flávio Casarotti
Creative Director: Pedro Cappeletti/Flávio Casarotti
Scriptwriter: Luciana Cardoso
Agency Producer: Rachel Folino/Fernanda Sousa
Account Supervisor: Paula Borges


Script in English
Child: Dad, are we there yet?
Dad, Dad, are we there yet? (Repeated and accompanied by a beat)

ANN: Change the sound of your father’s car. On this Father’s day, give him a Panasonic car audio. Panasonic. Ideas for life.

Script in Orginal Language
Child: Pai, falta muito pra chegar?
Pai, Pai, Pai, falta muito pra chegar? (Repeated and accompanied by a beat)

ANN: Mude o disco do carro do seu pai. Nesse dia dos pais, dê um som de carro Panasonic.
Panasonic. Ideas for life.


Brief Explanation
Funk music made in Rio de Janeiro, Brazil, where the beat transforms text, is marked by repetition.