CAR INSURANCE: BEEP

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Released:	November 2007
Advertiser:	KOOPERATIVA SLOVAKIA
Brand name:	CAR INSURANCE
Agency:	MUW Saatchi & Saatchi
Country:	Slovak Republic
Category:	Banking
Tags:	Bratislava

Credits:

Advertising Agency: MUW SAATCHI & SAATCHI, SLOVAK REPUBLIC, Bratislava
Creative Director: Rasto Ulicny
Scriptwriter: Katarina Kureckova/Jozef Chmel


Script in English
SFX: Car reversing, sensors beep
MVO: ...Ooooh Shhhh....
SFX: Bleeping

ANN: Take it easy, with car insurance of Kooperativa you will back out easily.
Kooperativa - life is easier without headaches.
Script in Orginal Language
SFX: Beep, beep, beep
MVO: ...Ooooh Do....
SFX: Beep

ANN: V pohode...s povinnym zmluvnym poistenim od Kooperativy z toho vycuvate lahko.
Kooperativa - bez starosti je zivot krajsi.
Brief Explanation
Obligatory car insurance covers damages caused to others. This radio spot illustrates a typical insight - the driver's frustration after crashing a car in a parking manoeuvre. When an accident happens, swearing is the first relief. Beeping swearing words out from broadcasting corresponds with the audio effect of parking sensors.

The message is that Kooperativa car insurance helps you back out of accidents more easily.